Can customers find you the moment they need you?
Almost every local job starts with a search. Whoever shows up in the top three gets the call, and everyone below them competes for what is left. This stage makes sure that is you, through the channels your customers actually use.
- 01Attract
- 02Capture
- 03Nurture
- 04Reactivate
And it loops. Happy customers leave the reviews that get you found.
What Attract being missing costs you
Without this, the searches that turn into jobs never see you, no matter how good your work is.
How you'll know it's working
Where you sit in the map pack, calls from your profile, cost per lead.
What Attract includes
We put you in front of people already looking for what you do, at the top of the map, in search results, and in the feeds where your neighbours scroll.
Google Business Profile rankings
Your profile built, optimized, and actively run so you rank in the local map pack.
Build + ongoingGoogle Ads
Campaigns built and managed on the searches worth paying for, with your budget under your control.
Build + ongoingFacebook & Instagram ads
Your offer in front of the right local customers before they start searching.
Build + ongoingLocal SEO
Citations, service areas, and on-page work so Google understands exactly where you operate.
OngoingContent and AI-search visibility
Pages and posts that keep you turning up in Google and in AI assistants people now ask first.
OngoingAttract
Google Business Profile Rankings
The top three Google results get the calls. We optimize and actively run your Google Business Profile so your business is one of them, and the phone keeps ringing.
Being on Google isn’t the same as being found
You have a profile, but you’re buried under competitors who set theirs up right.
- Stuck below the map pack
Searchers rarely scroll past the top three. If you’re not there, you’re invisible for the searches that matter most.
- Thin profile, few reviews
Missing categories, no recent photos, and a handful of old reviews tell Google, and customers, you’re not the obvious choice.
- No one’s tending it
Profiles need posts, fresh photos, Q&A, and a steady flow of reviews. Nobody on your team has time for that.
- Competitors are pulling ahead
The business at #1 isn’t lucky, they’re optimized. Every week you wait, they bank the calls that could be yours.
Everything it takes to climb the local pack, set up once, then run for you.
Full profile optimization
Categories, services, attributes, hours, and description, set up exactly how Google rewards.
Automated review engine
Happy customers get a text and email asking for a review, so your rating and count keep climbing.
Geo-tagged photos & posts
Fresh, location-tagged photos and weekly posts that signal an active, trusted business.
Q&A and review replies
We seed common questions and reply to reviews, building trust and ranking signals at once.
Local citations & consistency
Your name, address, and phone kept consistent across the directories Google checks.
Plain-English reporting
Calls, direction requests, and ranking movement, reported in language that actually means something.
How we get you ranking
Audit
We benchmark your current rankings, profile, and reviews against the businesses beating you.
Optimize
We rebuild the profile the right way, categories, content, photos, and citations.
Build momentum
Review requests, posts, and Q&A run on autopilot to push you up the pack.
Rank & report
You climb, the calls come in, and we report on the numbers that matter, monthly.
Attract
Google Ads Management
When a local customer searches for your service right now, Google Ads puts you first. We build and manage campaigns that turn that intent into booked jobs, and you control the budget.
Most local Google Ads quietly burn money
Done wrong, ads drain your budget on the wrong clicks. Done right, they’re the fastest lead source you have.
- Paying for the wrong clicks
Without tight keywords and negatives, you pay for tire-kickers and searches that will never become customers.
- No idea what a lead costs
If calls and forms aren’t tracked, you’re flying blind, you can’t tell which dollar brought a job.
- Clicks land on a weak page
Great ads sending traffic to a slow or unconvincing page waste the click and the spend.
- Set-and-forget decay
Campaigns need constant pruning. Left alone, costs creep up and results slide down.
A complete, actively managed campaign aimed at one thing: more booked jobs per dollar.
Search campaign build
Keyword research and tightly themed campaigns targeting the searches that turn into customers.
Call & lead tracking
Every call and form tracked to the campaign that earned it, so we know exactly what’s working.
Negative keyword pruning
Ongoing cleanup so you stop paying for junk clicks and irrelevant searches.
Landing page alignment
Ads point to fast, focused pages built to convert the click into a call.
Budget control
You set the budget, we make it work harder. No surprise spend, ever.
ROI reporting
Cost per lead, cost per job, and revenue, reported in plain English, not vanity metrics.
How we run your ads
Strategy
We map your services, margins, and service area to find the searches worth paying for.
Build & track
We build the campaigns and wire up call and form tracking before a dollar is spent.
Launch & optimize
Ads go live; we prune keywords, adjust bids, and tighten targeting weekly.
Scale what works
As the cost-per-job proves out, we scale the budget on the winners, your call.
Attract
Facebook & Instagram Ads
Not everyone is on Google today, but they’re scrolling. We build Facebook and Instagram campaigns that put a compelling offer in front of the right people nearby and capture them as leads.
Boosting a post isn’t a strategy
Random boosts get likes, not customers. Real social advertising takes an offer, targeting, and follow-up.
- Likes that never call
Engagement feels good but doesn’t pay the bills. Without a clear offer and capture, attention goes nowhere.
- Wrong audience
Boosted posts spray your budget at people outside your service area or your ideal customer.
- No lead capture
Interested people scroll past because there’s no easy way to raise their hand and become a lead.
- Leads go cold
Even good leads die without fast follow-up, and most businesses can’t respond quickly enough.
A full-funnel social campaign, from scroll-stopping offer to lead in your CRM.
Offer & creative
A compelling local offer plus thumb-stopping images and copy built to get a response.
Audience targeting
Precise targeting by location, demographics, and interests so budget hits real prospects.
Lead forms
Native instant-forms that capture name, number, and need without leaving the app.
Retargeting
We re-engage people who saw your offer but didn’t act, the cheapest leads you’ll get.
CRM hand-off
New leads flow straight into your system with instant follow-up so none go cold.
Plain-English reporting
Leads, cost per lead, and booked jobs, not impressions and reach for their own sake.
How we run your social ads
Offer workshop
We nail down an offer worth stopping the scroll for and the audience most likely to want it.
Create & build
We produce the creative, write the copy, and set up targeting, forms, and tracking.
Launch & capture
Ads go live; leads come in and route straight into follow-up so none slip away.
Optimize & retarget
We double down on the best creative and audiences and retarget warm prospects.
Attract questions, answered
How long before I show up higher on Google?
Most clients see ranking and call movement in the first 30 to 60 days as the profile is optimized and reviews start flowing. Ads can produce calls the week they go live, which is usually why we turn them on first.
Do I need ads if my profile is ranking?
Not always. Ranking is cheaper per lead over time, but it takes weeks to build. Ads buy you calls immediately while the ranking work compounds underneath. Most builds use both, then we shift the budget toward whichever is winning.
How long until I rank higher?
Most clients see ranking and call movement within the first 30–60 days as the profile is optimized and reviews start flowing. Local rankings compound, so results keep improving the longer the profile is actively run.
Do I need a website for this to work?
A fast, relevant website helps your profile rank and converts the clicks it earns, that’s why it’s part of the full system. We can optimize your profile on its own, but the two together perform far better.
Can you guarantee the #1 spot?
No honest marketer can promise a specific position, Google’s ranking factors change constantly. What we do guarantee is the build: fixed scope, agreed timeline, fully operational, or we keep working at no extra cost until it is.
Is ad spend included in the price?
No, you control your ad budget and it’s paid directly to Google. That’s the only cost on top of our fee, and you decide how much to spend. We make sure every dollar is tracked.
How fast will I get leads?
Google Ads is the fastest channel, calls can come in within days of launch. The first few weeks are about optimizing toward your lowest cost-per-job, then scaling.
How much should I budget?
It depends on your service, area, and competition. On a quick call we’ll recommend a realistic starting budget and the leads it should produce, no pressure to overspend.
Is Facebook better than Google Ads?
They do different jobs. Google captures people already searching for you; Facebook and Instagram create demand by putting an offer in front of people before they search. Many local businesses do best running both.
Do you create the images and videos?
Yes, we handle the creative and copy. If you have brand assets or photos of your work, even better; we’ll put them to use.
Who pays for the ad spend?
You do, directly to Meta, and you set the budget. Our fee covers building and managing the campaigns. You’ll always know your cost per lead.
Want to know where Attract is leaking work?
Book a free strategy call. We'll audit all four stages, show you which ones have gaps, and hand you the roadmap either way.
Your system ships, or we keep building.